Why Marketing on Instagram is so Important: 5 Ways to Get More Followers and Grow Your Brand

Instagram users upload an average of 70 million photos per day, receiving 2.5 billion daily likes.

That’s A LOT of engagement.

A recent study found that Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

The percentage of users that interacted with brands via Instagram, Facebook, and Twitter.

This isn’t just an app for sharing photos anymore.

Instagram recently announced that it will open its feed to all advertisers and begin testing a “shop now” button that allows users to click on a link to buy a product advertised.

That’s a HUGE deal for businesses, and it’s more important than ever for marketers to start utilizing Instagram to reach their customers and grow their customers online.

Having a larger following on Instagram means more sales for your business, more views on your blog, and a stronger community for your brand.

Here are some of the best ways to increase your followers on Instagram:

The first way to increase your number of Instagram followers is by posting daily Instagram posts and staying connected to your followers.

More than half of Instagram users upload a post everyday, and the “more successful” accounts seem to post multiple times per day.

We know the users are out there, so it’s up to you to stay engaged with your followers, and post high quality content that users will enjoy.

Using humor with your posts can be a good way to keep your brand relevant, and also positively interact with your consumer.

Here, the company "Bark Box", uses humor to keep their brand relevant and users engaged.

A second way to get more Instagram followers is by using quality hashtags.

Using the right hashtags is important for building your brand and reaching your consumer online.

When hashtags are used effectively, it can expose your image to a large, targeted audience.

Make sure you do your research to see which hashtags will benefit your account the most. By searching for your terms via the ‘Tags” section on Instagram, you can see which hashtags are most widely used.

By searching the Instagram "TAGS" section for the word “Travel”, it shows the most popular hashtags that use the word 'travel'.

A third way to increase your Instagram followers is by actively engaging with other accounts. Here are some great ways to interact with other Instagram users:

  • Search relevant hashtags and like recent pictures:
    This gets your account noticed by other users, who then will usually like your pictures back or follow your account.
  • Follow similar accounts:
    Use “F4F” (Follow For Follow), and “F4L” (Follow For Likes) tactics to reach out to other accounts.
  • Comment on pictures:
    Commenting on pictures is important because it's personalized, and is more likely to be seen by a larger audience.

Commenting on pictures is important because it's personalized, and is more likely to be seen by a larger audience.

These steps can be time consuming, but they are important for engaging with your users and increasing your number of followers. If you need some help, you can always buy Instagram engagement packages, that will customize and run all your Instagram engagement for you.

A fourth way to increase your number of Instagram followers, is by getting shoutouts from other Instagram accounts.

To do this:

· Reach out to accounts that either have a lot of Instagram followers, or have followers you would like to acquire.

· Ask them for a shout out

Many accounts are happy to do a “S4F” (Shoutout-For-Shoutout) in which you both upload an interesting picture and mention the other page.

This is a great way for both accounts to benefit by sharing your followers with each other.

Here, Instagram account “Penthouse_Life” posts a shout and promotes Instagram account, “TravelingIsHappiness”[/caption]

Lastly, if you are just starting out, or want to give your account a boost you may want to consider buying Instagram followers.

Purchasing Instagram followers is a great way to jumpstart your page and give your account credibility.

Statistics show that users are 62 percent of users are more likely to follow an account that has over 1000 followers, and 84 percent are more likely to follow an account that has over 10,000 followers.

This tells us that having a larger amount of followers directly correlates to how quickly you can increase your amount of organic followers.

When purchasing Instagram followers make sure you:

· Sign up for a targeted campaign that produces real followers.

Fake followers are easy to spot, and when purchasing them, you want to make sure they are high quality, real, and targeting the right users!

· Buy followers from a top provider. In this situation, buying at a discounted price does NOT equal good results for your business.

Time for You to Get Started

These are some great ways for you to get more followers, and grow your brand using Instagram. Check them out to see what works best for your business.