The Favorites Method gains targeted followers by favoriting tweets that match your keyword preferences.
For example, if you are Zappos, an online shoe distributor, you could favorite tweets that have the keywords “I need new shoes” or “Wish I had new shoes”. The users that sent these tweets will be notified of the favorites and a portion of these users will follow in return.
This method increases engagement and mentions in addition to followers. Favorites are an effective way of engaging with users and when done correctly, can build a strong base of targeted followers.
- Find tweets matching keywords
- Favorite tweets
- Portion of users follow as a result
This method may be slower than the Follow-First Method but it does not require any following.